WHITE SQUID PHOTOGRAPHY
/ BRAND IDENTITY
Drew came to us with an impressively strong understanding of his company’s brand, and a clear vision of where our collaborative efforts would take us when designing his company’s visual identity.
We eagerly hopped down the rabbit hole together, exploring a plethora of edgy, conceptual ideas. With the colour palette inspired by squid ink and skin textures, we created a sophisticated, buttoned-up brand identity with an edgy science-fiction vibe.
For the primary logo, we landed on a clean, modern, serif font, focusing on incorporating the distinctive squid eye. We then flushed out some additional logo variations and illustrations for company swag and other fun pieces.