WALL STREET DENTAL
/ BRAND IDENTITY
/ PRINT COLLATERAL
/ WEB DESIGN
/ SOCIAL MEDIA COLLATERAL
Hired by Heather Fritz Communications, we were brought on to develop a new visual identity and website for Dr. Jocelyne Hodgson after she took over the practice at Wall Street Dental in Saskatoon, SK.
We blended the “W” with the shape of a tooth to create a layered geometric icon that became the centerpiece of the logo without becoming too literal or gimmicky. Since they hoped to also include the use of reflections in some capacity with mirrors being a common necessity in dental work, we added a mirrored version of the logo in addition to the flat icon.
We selected a fresh and bright colour palette inspired by fun stuff like mint-flavoured toothpaste complemented by chrome-coloured dental tools. Using the icon from the logo, we created a mirrored pattern for use on website backgrounds and other brand collateral.
Following the design of business cards and social media elements, we designed and developed a fully responsive, bright and playful website to create an upbeat first impression. While highlighting the services offered and the fantastic team providing them, the site also directs users to online appointment booking to increase office efficiency.