Crush Design Co. | Toepfer | Print Design

TOEPFER INTERNATIONAL

/ CREATIVE DIRECTION
/ PRINT COLLATERAL
/ PRINT ADVERTISING
/ TRADESHOW SIGNAGE
/ EMAIL MARKETING

Hired by Heather Fritz Communications, we were tasked with developing a visual direction for Toepfer International’s annual marketing campaign. Through the selection of visually engaging imagery and solid messaging, we worked with Heather Fritz and her Toepfer management team to effectively create a cohesive campaign targeting their industry’s specific customer base.
We conducted extensive industry research to create competitive pieces of marketing collateral including tradeshow display and print materials, print and digital ads, brochures and folders, email marketing campaigns and the writing and design of a value chain infographic.
Following the guidelines of Toepfer’s pre-existing branding, we used a minimalist aesthetic with plenty of white space and clean fonts. Using detailed photos of Toepfer’s seed varieties, we were able to give their audience a preview of the quality and care Toepfer provides their customers and products.

CREDITS
__ Project Director / Heather Fritz, Heather Fritz Communications
__ Creative Direction / Erin Kenny + Charlene Roberts
__ Graphic Design / (pieces shown) Charlene Roberts
__ Photography / Heather Fritz Photography
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Crush Design Co. | Toepfer | Print Design Brochure

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