/ BRAND IDENTITY
/ PRINT COLLATERAL
Steel framing guru, Jesse Gross, required a full brand identity system for his commercial construction company, J-Gro Contracting. Given the industry, he requested a no frills logo with a strong presence. Playing off his company’s use of heavy gauge steel, perfect angles and cuts, we customized some hefty fonts to give him a strong, standout wordmark.
“Construction workers like stickers.” Well that was great news because what’s more fun than stickers? We created a variety of sizes and background colours to allow for a range of applications from hard hats to toolboxes. Heavy duty business cards were designed to withstand the dust and wear of a construction site, followed by t-shirts and truck decals to round out the marketing essentials.