CrushDesignCo-Cravings-BrandIdentity-feature

CRAVINGS MATERNITY + BABY + KIDS

/ BRAND IDENTITY
/ PRINT COLLATERAL
/ PRINT ADVERTISING
/ STORE SIGNAGE
/ WEB DESIGN
/ DIGITAL DESIGN
/ EMAIL MARKETING
/ SOCIAL MEDIA MARKETING
/ EVENT MARKETING

Cravings boutique owner, Jordana Jacobson, met with us after deciding to move forward with a full rebrand for her award winning business. Following the merge of her maternity and baby store with her kids store, she found her current branding no longer represented her company vision.
We took her request for a sophisticated, black and white palette with a clean, contemporary feel and created a new visual identity. Wanting to carry some elements over from the original logo, we chose to incorporate the flower, but updated it using a wallpaper-inspired graphic created from the “C” in the main Cravings wordmark.
To keep the monotone palette from becoming too stark, we mixed delicate fonts with curved lines and a bright yellow. We carried these elements out consistently across all the print work, signage, advertising, event materials, digital media and website.

CREDITS
__ Graphic Design / Charlene Roberts
__ Web Design / Erin Kenny + Charlene Roberts
__ Web Development / Erin Kenny
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Crush Design Co. | Cravings | Brand Identity 2

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Crush Design Co. | Cravings | In the wild